The National Account Manager is a demanding and exciting role. National Accounts is a key growth area for apetito's care homes team and this is a senior sales position, reporting to the Deputy General Manager.  

We are looking for an ambitious and pro-active sales professional with a growth mindset, entrepreneurial flair and the ability to engage from kitchen to the boardroom.  

This role is focused on creating new trading relationships with large care groups within the UK care sector. 

Implementing the agreed strategy for the Care Homes Business Unit, the National Account Manager will set out clear objectives to accelerate growth and deliver outstanding execution of these.

You will utilise your networking skills to find opportunities, create relationships, negotiate and close sales agreements and build partnerships with your customers. 

Professionalism and credibility will be important for your success in this role. 

apetito is the UK’s leading supplier of food to the health and social care sectors. Partnering with over 400 hospitals and 600 care homes, we produce delicious, consistent and sustainable meals for people in care settings.  

We’re also the parent company of Wiltshire Farm Foods, the UK’s premier home-delivery service for ready-made meals.

Through our wide range of well-presented, nutritious meals to suit every taste and dietary need, we aim to make a real difference to lives of elderly and vulnerable people in care.

We’re proud to be a Living Wage employer and member of the Ethical Trading Initiative. We support British food and farming and operate a successful programme of waste reduction and resource efficiency across our whole business.

The National Account Manager will be responsible for identifying and winning new business in the UK Care Homes marketplace.

• Seek out and win large national account business
• Provide Sales Manager, National Accounts with accurate forecasting of new business
• Update and maintain company CRM system (Hubspot)
• Build their profile in the industry through effective networking channels and becoming the face of apetito
• Work with marketing to design and execute marketing strategies in line with growth targets
• Collaboration with other business areas, specifically: Finance, Regional Teams and Marketing
• Deliver against sales and activity KPIs

Essential:

• Credibility in a B2B sales environment, working with complex, high value B2B customers.
• Ownership for end to end process of tendering for and closing large value accounts or ongoing sales commitments
• Proven experience of achieving and exceeding sales targets
• Consultative, solutions-led sales experience, not hard product sell
• Good commercial acumen, including involvement in business cases
• Experience of negotiation
• Adept at managing objections/ resistance to change/ financial issues
• Collaborates with colleagues and stakeholders to achieve joint successes
• Good networking experience
• Great organisational skills, able to manage multiple stakeholders
• Excellent communication and relationship building skills
• Full UK driving licence

• Competitive salary – accredited Living Wage employer
• Company car
• 25 days holiday per year, plus bank holidays
• Option to purchase up to 5 additional days holiday per year
• Generous annual bonus scheme
• Pension scheme - employer matched contributions up to 5%
• Life assurance scheme worth 2x annual salary
• Free turkey or voucher at Christmas
• apetito perks scheme including salary sacrifice options and retail discounts

As a family-owned business, we take great pride in being a company that makes a real difference and is dedicated to creating outstanding meals to be proud of.

We develop a range of products designed to enhance health and well-being for all our customers.

We are driven by a passion for service and dedicated to feeding some of the UK’s most vulnerable people.

We proudly support British food and farming, focusing on using the best ethical and sustainable produce in alignment with our goal to reach Net Zero by 2040.

Our ethical standards are recognised by the ETI and we are an accredited Living Wage employer.
Learn more about apetito’s commitment to a more sustainable future.

We embrace inclusion, empowering individuals from diverse backgrounds.

Our commitment to making a real difference extends to customers, communities, and staff and we're on a mission to build an inclusive workplace where everyone reaches their full potential.