This role is working 37.5 hours per week, Monday- Friday.

We’re looking for a passionate and multi-skilled Content Creator with at least two years’ experience producing high-quality video and photography. Whether it’s a powerful story about one of our customers or a behind-the-scenes glimpse into how we make our meals, your work will play a vital role in engaging audiences across apetito and Wiltshire Farm Foods. 

You’ll be creating meaningful, creative content that informs, inspires and drives positive impact – while upholding our company values and brand tone of voice. 

From early-stage concepting and planning through to shooting, editing and delivery, you’ll lead on projects that span everything from brand campaigns to corporate communications. You’ll work closely with stakeholders across apetito and Wiltshire Farm Foods and support a wide range of internal and external initiatives. 

Competitive Salary + Benefit + Bonus

apetito is the UK’s leading food supplier to the health and social care sectors serving more than 1,300 care homes, health care and education settings.

Our meals are expertly crafted by our dieticians and chefs, and then frozen to lock in the goodness.

Wiltshire Farm Foods, our sister company, is the UK’s largest ready meal supplier cooking and delivering over 330 different delicious frozen ready meals across the UK.

Pre-Production & Planning 

• Work with stakeholders to scope briefs and develop creative content ideas 

• Write scripts, draft interview questions, scout locations and coordinate shoot logistics 

• Collaborate with internal teams to plan timelines and production schedules 

Content Creation 

• Shoot high-quality video and photography using Sony Alpha cameras, drones and lighting setups 

• Capture a variety of content styles – from styled food videography to real-life documentary-style video 

• Ensure all output reflects brand tone, values and visual identity 

Post-Production 

• Edit video and photo content using Adobe Creative Suite 

• Re-purpose and format content tailored to different platforms 

• Deliver polished, engaging, platform-optimised content that drives audience engagement 

Collaboration & Strategy 

• Use social media and platform analytics to inform content decisions and creative direction 

• Support cross-functional projects with Marketing, PR, Internal Comms and Events teams 

• Create bespoke content for corporate events and business initiatives 

Admin & Logistics 

• Support administrative elements of production (e.g. POs, car/venue bookings, shoot logistics) 

• Maintain clear and organised content workflows 

Essential Skills & Experience 

• Minimum 2 years’ experience producing content across video and photography 

• Creative storyteller with a strong eye for visual narrative and detail 

• Experienced in shooting and editing content for a variety of platforms 

• Technically confident using Sony Alpha cameras, lighting, sound equipment, drones, etc. 

• Proficient in Adobe Creative Suite (Premiere Pro, Lightroom, Photoshop, After Effects) 

• Able to manage multiple projects and deadlines in a fast-paced environment 

• Excellent communicator with strong interpersonal skills and empathy to help uncover authentic stories 

• Self-motivated, highly organised and proactive in approach 

• Comfortable working both independently and collaboratively 

• Demonstrable experience delivering high-quality content from concept to completion 

Desirable (but not essential) 

• Experience in the food, health or social care sector 

• Knowledge of motion graphics or animation 

• Experience with accessibility standards in video and digital content 

• Drone pilot certification or experience 

• Comfortable with occasional international travel 

• Competitive salary – accredited Living Wage employer
• 25 days holiday per year, plus bank holidays
• Option to purchase up to 5 additional days holiday per year
• Discretionary annual bonus scheme
• Pension scheme - employer matched contributions up to 4%
• Life assurance scheme worth at least 1x annual salary
• Subsidised canteen
• Free parking
• Free turkey or voucher at Christmas
• apetito perks scheme including salary sacrifice options and retail discounts

As a family-owned business, we take great pride in being a company that makes a real difference and is dedicated to creating outstanding meals to be proud of.

We develop a range of products designed to enhance health and well-being for all our customers.

We are driven by a passion for service and dedicated to feeding some of the UK’s most vulnerable people.

We proudly support British food and farming, focusing on using the best ethical and sustainable produce in alignment with our goal to reach Net Zero by 2040.

Our ethical standards are recognised by the ETI and we are an accredited Living Wage employer.
Learn more about apetito’s commitment to a more sustainable future.

We embrace inclusion, empowering individuals from diverse backgrounds.

Our commitment to making a real difference extends to customers, communities, and staff and we're on a mission to build an inclusive workplace where everyone reaches their full potential.