As Senior PR Executive, you will play a key role in delivering high-quality, impactful PR activity that strengthens apetito’s reputation across our priority markets.

You will need a high degree of autonomy and judgement, and be trusted to lead the delivery of high-profile PR activity under the direction of the PR Manager.

Sitting within the central Brand & Communications team, you will work closely with colleagues across the business and external partners to bring our stories to life, ensuring our voice is credible, consistent and values-led.

You will also act as a role model within the PR team, helping to maintain high standards and support the development of others.

Most importantly, you will help share how apetito and Wiltshire Farm Foods are making a real difference to customers, communities and colleagues every single day.

At apetito | Wiltshire Farm Foods, we are on an ambitious journey. With bold growth targets ahead, how we tell our story and protect our reputation will play a critical role in helping us succeed.

We are looking for someone with experience in PR and media relations, able to craft compelling stories as well as demonstrate the commercial impact of PR delivery. 

This role is based in our Trowbridge head office and you will need to be on site at least 3 days per week. 

apetito is the UK’s leading food supplier to the health and social care sectors serving more than 1,300 care homes, health care and education settings.

Our meals are expertly crafted by our dieticians and chefs, and then frozen to lock in the goodness.

Wiltshire Farm Foods, our sister company, is the UK’s largest ready meal supplier cooking and delivering over 330 different delicious frozen ready meals across the UK.

• PR Delivery and Execution:
Lead the delivery of integrated PR activity across apetito’s priority B2B markets and policy agenda, ensuring activity is aligned to business objectives, delivered to a high standard, and achieves measurable impact.
• Press Office Excellence:
Play a key role in the day-to-day running of the press office, including drafting and distributing press releases, proactive media engagement, media monitoring and maintaining accurate media lists.
• Media Relations and Story Development:
Build and maintain strong relationships with key media contacts, industry bodies and influencers. Proactively pitch stories, manage forward feature schedules and secure coverage that enhances reputation and credibility across trade, national and relevant consumer media.
• Corporate and Policy PR Support:
Support the PR Manager with corporate and policy-related PR activity, helping to ensure our values, ESG commitments and policy positions are consistently and clearly reflected in external communications.
• Internal Collaboration:
Work closely with colleagues across the business to surface stories, insight and data that bring our purpose to life externally, acting as a trusted PR partner and adviser.
• Content and Social Media:
Collaborate with Creative and Digital teams to develop compelling content across press, digital and social channels that amplifies key messages and campaigns.
• Measurement and Improvement:
Track, analyse and report on PR activity performance, using insight to inform recommendations and continuously improve future activity.
• Team Contribution:
Act as a senior member of the PR team, supporting the PR Manager by maintaining quality standards, sharing best practice and informally mentoring colleagues where appropriate.
• Wider Business Support:
Contribute to wider Brand & Communications activity, including supporting internal and external events, conferences and cross-functional initiatives as required.

Essential:

• Proven experience delivering PR activity and campaigns within a press office environment.
• Strong media relations skills with the confidence to manage relationships independently.
• Excellent writing skills, with the ability to tailor content for different audiences and channels.
• Understanding of digital and social media channels, and how they are utilised effectively in a PR context.
• Experience using insight and data to evaluate PR activity and inform future plans.
• Strong organisational skills with the ability to manage multiple priorities effectively.
• Commercially aware: Understands how reputation supports growth and applies this thinking to PR delivery.
• Insight-led storyteller: Crafts compelling stories rooted in purpose, data and audience understanding.
• Confident and credible: Communicates clearly and professionally with media, stakeholders and colleagues.
• Collaborative partner: Builds trust across teams and contributes positively to shared goals.
• Quality-driven: Maintains high standards, attention to detail and consistency across all outputs.
• Growth mindset: Curious, proactive and always looking for smarter ways to increase impact.
• Values-driven: Demonstrates integrity, accountability and passion for making a real difference.

Desirable:

• Experience within food, health, social care or education sectors.
• Knowledge of the UK health and social care media landscape.
• PR qualification or equivalent professional development.

• Competitive salary – accredited Living Wage employer
• 25 days holiday per year, plus bank holidays
• Option to purchase up to 5 additional days holiday per year
• Discretionary annual bonus scheme
• Pension scheme - employer matched contributions up to 4%
• Life assurance scheme worth at least 1x annual salary
• Subsidised canteen
• Free parking
• Free turkey or voucher at Christmas
• apetito perks scheme including salary sacrifice options and retail discounts

As a family-owned business, we take great pride in being a company that makes a real difference and is dedicated to creating outstanding meals to be proud of.

We develop a range of products designed to enhance health and well-being for all our customers.

We are driven by a passion for service and dedicated to feeding some of the UK’s most vulnerable people.

We proudly support British food and farming, focusing on using the best ethical and sustainable produce in alignment with our goal to reach Net Zero by 2040.

Our ethical standards are recognised by the ETI and we are an accredited Living Wage employer.
Learn more about apetito’s commitment to a more sustainable future.

We embrace inclusion, empowering individuals from diverse backgrounds.

Our commitment to making a real difference extends to customers, communities, and staff and we're on a mission to build an inclusive workplace where everyone reaches their full potential.